Here’s one simple truth: core values are the single greatest component to creativity, brainstorming, teamwork, company culture, and success. I feel this dual set of core values for both business and personal will help you identify the values that resonate and will serve you in the years to come. Get the vision you seek and not the one that others tell you that you ‘should’ have. We don‘t ‘should’ ourselves around here. Go on. Select, copy and paste into your favorite spreadsheet or editor program. Bold the ones you ‘FEEL’ evoke a harmonious sensation in your gut intuition.
Think of the list you curate today as the gate-keeper for your inbox, to-do and more importantly to-be list. When you’re asked to do a favor, attend an event, or help a colleague or friend, use your core values to give an unequivocal YES, or a NO. Give yourself the gift of clarity and confidence. Choose about 5 but no more than 10. If you find there are some that fit in a group, then go ahead and combine them. This list will help tremendously if you’re a solopreneur.
To help embody them write them down (journal) and review them daily for 42 days. Then going forward weekly thereafter. This will ensure you’ve embodied them within your being. You can always modify the list as something falls out of alignment.
The most important aspect of core values is to help determine the quality of life and business for the next year, 5-years and 10-years. Do you want to be where you are today in 10 years? If you’ve been feeling stuck in life or hesitant in moving forward with your career or business launch this key self-inquiry will greatly improve your chances of meeting your goals and desired outcome.
For your business, the next steps will be to create a ‘Core Value Statement’. This will help your sales and marketing measures bring in your ideal client. It’s also very important for company culture, even if you’re a company of one. You’ll greatly benefit because your core value statement will affect your social media, client engagement letters, and the services you offer.
Check back for more tips and tutorials for setting authentic goals and keeping them going for the duration till they’re realized. You CAN have the grit and determination by cultivating the discipline to have everything you desire.
Let me know what you think of this post and what shifts and results you find happen for your life and entrepreneurship.
Personal Core Values List
Abundance |
Acceptance |
Accessibility |
Accomplishment |
Accuracy |
Achievement |
Acknowledgment |
Activeness |
Adaptability |
Adoration |
Adroitness |
Adventure |
Affection |
Affluence |
Aggressiveness |
Agility |
Alertness |
Altruism |
Ambition |
Amusement |
Anticipation |
Appreciation |
Approachability |
Articulateness |
Assertiveness |
Assurance |
Attentiveness |
Attractiveness |
Audacity |
Availability |
Awareness |
Awe |
Balance |
Beauty |
Being the best |
Belonging |
Benevolence |
Bliss |
Boldness |
Bravery |
Brilliance |
Buoyancy |
Calmness |
Camaraderie |
Candor |
Capability |
Care |
Carefulness |
Celebrity |
Certainty |
Challenge |
Charity |
Charm |
Chastity |
Cheerfulness |
Clarity |
Cleanliness |
Clear-mindedness |
Cleverness |
Closeness |
Comfort |
Commitment |
Compassion |
Completion |
Composure |
Concentration |
Confidence |
Conformity |
Congruency |
Connection |
Consciousness |
Consistency |
Contentment |
Continuity |
Contribution |
Control |
Conviction |
Conviviality |
Coolness |
Cooperation |
Cordiality |
Correctness |
Courage |
Courtesy |
Craftiness |
Creativity |
Credibility |
Cunning |
Curiosity |
Daring |
Decisiveness |
Decorum |
Deference |
Delight |
Dependability |
Depth |
Desire |
Determination |
Devotion |
Devoutness |
Dexterity |
Dignity |
Diligence |
Direction |
Directness |
Discipline |
Discovery |
Discretion |
Diversity |
Dominance |
Dreaming |
Drive |
Duty |
Dynamism |
Eagerness |
Economy |
Ecstasy |
Education |
Effectiveness |
Efficiency |
Elation |
Elegance |
Empathy |
Encouragement |
Endurance |
Energy |
Enjoyment |
Entertainment |
Enthusiasm |
Excellence |
Excitement |
Exhilaration |
Expectancy |
Expediency |
Experience |
Expertise |
Exploration |
Expressiveness |
Extravagance |
Extroversion |
Exuberance |
Fairness |
Faith |
Fame |
Family |
Fascination |
Fashion |
Fearlessness |
Ferocity |
Fidelity |
Fierceness |
Financial independence |
Firmness |
Fitness |
Flexibility |
Flow |
Fluency |
Focus |
Fortitude |
Frankness |
Freedom |
Friendliness |
Frugality |
Fun |
Gallantry |
Generosity |
Gentility |
Giving |
Grace |
Gratitude |
Gregariousness |
Growth |
Guidance |
Happiness |
Harmony |
Health |
Heart |
Helpfulness |
Heroism |
Holiness |
Honesty |
Honor |
Hopefulness |
Hospitality |
Humility |
Humor |
Hygiene |
Imagination |
Impact |
Impartiality |
Independence |
Industry |
Ingenuity |
Inquisitiveness |
Insightfulness |
Inspiration |
Integrity |
Intelligence |
Intensity |
Intimacy |
Intrepidness |
Introversion |
Intuition |
Intuitiveness |
Inventiveness |
Investing |
Joy |
Judiciousness |
Justice |
Keenness |
Kindness |
Knowledge |
Leadership |
Learning |
Liberation |
Liberty |
Liveliness |
Logic |
Longevity |
Love |
Loyalty |
Majesty |
Making a difference |
Mastery |
Maturity |
Meekness |
Mellowness |
Meticulousness |
Mindfulness |
Modesty |
Motivation |
Mysteriousness |
Neatness |
Nerve |
Obedience |
Open-mindedness |
Openness |
Optimism |
Order |
Organization |
Originality |
Outlandishness |
Outrageousness |
Passion |
Peace |
Perceptiveness |
Perfection |
Perkiness |
Perseverance |
Persistence |
Persuasiveness |
Philanthropy |
Piety |
Playfulness |
Pleasantness |
Pleasure |
Poise |
Polish |
Popularity |
Potency |
Power |
Practicality |
Pragmatism |
Precision |
Preparedness |
Presence |
Privacy |
Proactivity |
Professionalism |
Prosperity |
Prudence |
Punctuality |
Purity |
Realism |
Reason |
Reasonableness |
Recognition |
Recreation |
Refinement |
Reflection |
Relaxation |
Reliability |
Religiousness |
Resilience |
Resolution |
Resolve |
Resourcefulness |
Respect |
Rest |
Restraint |
Reverence |
Richness |
Rigor |
Sacredness |
Sacrifice |
Sagacity |
Saintliness |
Sanguinity |
Satisfaction |
Security |
Self-control |
Selflessness |
Self-reliance |
Sensitivity |
Sensuality |
Serenity |
Service |
Sexuality |
Sharing |
Shrewdness |
Significance |
Silence |
Silliness |
Simplicity |
Sincerity |
Skillfulness |
Solidarity |
Solitude |
Soundness |
Speed |
Spirit |
Spirituality |
Spontaneity |
Spunk |
Stability |
Stealth |
Stillness |
Strength |
Structure |
Success |
Support |
Supremacy |
Surprise |
Sympathy |
Synergy |
Teamwork |
Temperance |
Thankfulness |
Thoroughness |
Thoughtfulness |
Thrift |
Tidiness |
Timeliness |
Traditionalism |
Tranquility |
Transcendence |
Trust |
Trustworthiness |
Truth |
Understanding |
Unflappability |
Uniqueness |
Unity |
Usefulness |
Utility |
Valor |
Variety |
Victory |
Vigor |
Virtue |
Vision |
Vitality |
Vivacity |
Warmth |
Watchfulness |
Wealth |
Willfulness |
Willingness |
Winning |
Wisdom |
Wittiness |
Wonder |
Youthfulness |
Zeal |
Feel free to find more personal core values in our professional core values list below.
Business and Entrepreneurial Core Values List
Above and Beyond |
Democratic |
Impious |
Punctuality |
Acceptance |
Dependability |
Improvement |
Purity |
Accessibility |
Dependable |
Independence |
Pursue |
Accomplishment |
Depth |
Individuality |
Pursuit |
Accountability |
Determination |
Industry |
Quality |
Accuracy |
Determined |
Informal |
Quality of Work |
Accurate |
Development |
Informative |
Rational |
Achievement |
Devotion |
Innovation |
Real |
Action-Oriented |
Devout |
Innovative |
Realistic |
Activity |
Different |
Inquisitive |
Reason |
Adaptability |
Differentiation |
Insight |
Recognition |
Adventure |
Dignity |
Insightful |
Recreation |
Adventurous |
Diligence |
Inspiration |
Refined |
Affection |
Diplomacy |
Integrity |
Reflection |
Affective |
Direct |
Intelligence |
Relationships |
Aggressive |
Direction |
Intensity |
Relaxation |
Aggressiveness |
Directness |
International |
Reliability |
Agility |
Discernment |
Intuition |
Reliable |
Alert |
Discipline |
Intuitive |
Resilience |
Alertness |
Discovery |
Invention |
Resolute |
Altruism |
Discretion |
Investing |
Resolution |
Ambition |
Diversity |
Investment |
Resolve |
Amusement |
Dominance |
Inviting |
Resourceful |
Anti-Bureaucratic |
Down-to-Earth |
Irreverence |
Resourcefulness |
Anti-Corporate |
Dreaming |
Irreverent |
Respect |
Anticipate |
Drive |
Joy |
Respect for Others |
Anticipation |
Durable |
Joyful |
Respect for the Individual |
Appreciation |
Duty |
Just |
Responsibility |
Approachability |
Eagerness |
Justice |
Responsiveness |
Approachable |
Ease of Use |
Kindness |
Rest |
Ardent |
Economy |
Knowledge |
Restraint |
Assertive |
Education |
Lasting |
Results |
Assertiveness |
Effective |
Leadership |
Results-Oriented |
Attention to Detail |
Effectiveness |
Learning |
Reverence |
Attentive |
Efficiency |
Legacy |
Rigor |
Attentiveness |
Efficient |
Legal |
Risk |
Availability |
Elegance |
Level-Headed |
Risk Taking |
Available |
Empathy |
Liberty |
Rule of Law |
Awareness |
Employees |
Listening |
Sacrifice |
Balance |
Empower |
Lively |
Safety |
Beauty |
Empowering |
Local |
Sanitary |
Being the Best |
Encouragement |
Logic |
Satisfaction |
Belief |
Endurance |
Longevity |
Security |
Belonging |
Energetic |
Love |
Self Awareness |
Beneficent |
Energy |
Loyal |
Self Motivation |
Benevolent |
Engagement |
Loyalty |
Self Responsibility |
Best |
Enjoyment |
Malleable |
Self-Control |
Best People |
Entertainment |
Mastery |
Self-Directed |
Bold |
Enthusiasm |
Maturity |
Self-Reliance |
Boldness |
Enthusiastic |
Maximizing |
Selfless |
Bravery |
Entrepreneurship |
Maximum Utilization |
Sense of Humor |
Brilliance |
Environment |
Meaning |
Sensitivity |
Brilliant |
Equality |
Meaningful |
Serenity |
Briskness |
Equitable |
Meekness |
Serious |
Calm |
Ethical |
Mellow |
Service |
Calmness |
Exceed Expectations |
Members |
Shared Prosperity |
Candid |
Excellence |
Memorable |
Sharing |
Candor |
Excitement |
Merciful |
Shrewd |
Capability |
Exciting |
Merit |
Significance |
Capable |
Exhilarating |
Meritocracy |
Silence |
Care |
Experience |
Meticulous |
Silliness |
Careful |
Expertise |
Mindful |
Simplicity |
Carefulness |
Exploration |
Moderation |
Sincerity |
Caring |
Explore |
Modesty |
Skill |
Certainty |
Expressive |
Motivation |
Skillfulness |
Challenge |
Extrovert |
Mystery |
Smart |
Change |
Exuberance |
Neat |
Solitude |
Character |
Fairness |
Neatness |
Speed |
Charity |
Faith |
Neighborly |
Spirit |
Charm |
Faithful |
Nerve |
Spirituality |
Chastity |
Faithfulness |
Nimble |
Spontaneous |
Cheerful |
Family |
No Bureaucracy |
Stability |
Cheerfulness |
Family Atmosphere |
Noble |
Standardization |
Citizenship |
Famous |
Non-Conforming |
Status |
Clarity |
Fashion |
Nurturing |
Stealth |
Classy |
Fast |
Obedience |
Stewardship |
Clean |
Fearless |
Objective |
Strength |
Cleanliness |
Ferocious |
Open |
Structure |
Clear |
Fidelity |
Open-Minded |
Sturdy |
Clear-Minded |
Fierce |
Openness |
Succeed |
Clever |
Finesse |
Opportunity |
Success |
Cleverness |
Firm |
Optimism |
Support |
Clients |
Fitness |
Optimistic |
Surprise |
Coherence |
Flair |
Order |
Sustainability |
Collaboration |
Flexibility |
Organization |
Sympathy |
Comfort |
Flexible |
Original |
Synergy |
Commitment |
Fluency |
Originality |
Systemization |
Common Sense |
Focus |
Outrageous |
Talent |
Communication |
Focus on Future |
Outstanding |
Teamwork |
Community |
Foresight |
Partnership |
Temperance |
Compassion |
Forgiveness |
Passion |
Thankful |
Competence |
Formal |
Patience |
Thorough |
Competency |
Formidable |
Patient-Centered |
Thoughtful |
Competition |
Fortitude |
Patient-Focused |
Timeliness |
Competitive |
Free-Thinking |
Patient-Satisfaction |
Timely |
Complacency |
Freedom |
Patients |
Togetherness |
Completion |
Fresh |
Patriotism |
Tolerance |
Composure |
Fresh Ideas |
Peace |
Tough |
Comprehensive |
Friendly |
People |
Toughness |
Concentration |
Friendship |
Perception |
Traditional |
Concern for Others |
Frugality |
Perceptive |
Training |
Confidence |
Fun |
Perfection |
Tranquility |
Confidential |
Galant |
Performance |
Transparency |
Confidentiality |
Generosity |
Perseverance |
Trust |
Conformity |
Generous |
Persistence |
Trustworthy |
Congruency |
Genius |
Persistent |
Truth |
Connection |
Genuine |
Personable |
Understanding |
Consciousness |
Giving |
Personal Development |
Unflappable |
Consistency |
Global |
Personal Growth |
Unique |
Content |
Good |
Persuasive |
Uniqueness |
Contentment |
Goodness |
Philanthropy |
Unity |
Continuity |
Goodwill |
Planning |
Universal |
Continuous Improvement |
Gracious/Grateful |
Play |
Useful |
Contribution |
Gratitude |
Playfulness |
Utility |
Control |
Great |
Pleasantness |
Valiant |
Conviction |
Greatness |
Poise |
Valor |
Cooperation |
Growth |
Polish |
Value |
Coordination |
Guidance |
Politeness |
Value Creation |
Cordiality |
Happiness |
Popularity |
Variety |
Correct |
Happy |
Positive |
Victorious |
Courage |
Hard Work |
Potency |
Victory |
Courtesy |
Harmony |
Potential |
Vigor |
Craftiness |
Health |
Power |
Vigorous |
Craftsmanship |
Heart |
Powerful |
Virtue |
Creation |
Helpful |
Practical |
Virtuous |
Creative |
Heroism |
Pragmatic |
Vision |
Creativity |
History |
Precise |
Vital |
Credibility |
Holiness |
Precision |
Vitality |
Credible |
Honesty |
Prepared |
Warmth |
Cunning |
Honor |
Preservation |
Watchful |
Curiosity |
Honorable |
Pride |
Watchfulness |
Customer Focus |
Hope |
Privacy |
Wealth |
Customer Satisfaction |
Hopeful |
Proactive |
Welcoming |
Customer Service |
Hospitality |
Proactively |
Willfulness |
Customers |
Humble |
Productivity |
Winning |
Daring |
Humility |
Profane |
Wisdom |
Decency |
Humor |
Professionalism |
Wonder |
Decisive |
Hygiene |
Profitability |
Work/Life Balance |
Decisiveness |
Imagination |
Profits |
Worldwide |
Dedicated |
Immovable |
Progress |
Yes-minded |
Dedication |
Impact |
Prosperity |
Youthful |
Delight |
Impartial |
Prudence |
Zen |