Here’s one simple truth: core values are the single greatest component to creativity, brainstorming, teamwork, company culture, and success. I feel this dual set of core values for both business and personal will help you identify the values that resonate and will serve you in the years to come. Get the vision you seek and not the one that others tell you that you ‘should’ have. We don‘t ‘should’ ourselves around here. Go on. Select, copy and paste into your favorite spreadsheet or editor program. Bold the ones you ‘FEEL’ evoke a harmonious sensation in your gut intuition.

Think of the list you curate today as the gate-keeper for your inbox, to-do and more importantly to-be list. When you’re asked to do a favor, attend an event, or help a colleague or friend, use your core values to give an unequivocal YES, or a NO. Give yourself the gift of clarity and confidence. Choose about 5 but no more than 10. If you find there are some that fit in a group, then go ahead and combine them. This list will help tremendously if you’re a solopreneur.

To help embody them write them down (journal) and review them daily for 42 days. Then going forward weekly thereafter. This will ensure you’ve embodied them within your being. You can always modify the list as something falls out of alignment.

The most important aspect of core values is to help determine the quality of life and business for the next year, 5-years and 10-years. Do you want to be where you are today in 10 years? If you’ve been feeling stuck in life or hesitant in moving forward with your career or business launch this key self-inquiry will greatly improve your chances of meeting your goals and desired outcome.

For your business, the next steps will be to create a ‘Core Value Statement’. This will help your sales and marketing measures bring in your ideal client. It’s also very important for company culture, even if you’re a company of one. You’ll greatly benefit because your core value statement will affect your social media, client engagement letters, and the services you offer.

Check back for more tips and tutorials for setting authentic goals and keeping them going for the duration till they’re realized. You CAN have the grit and determination by cultivating the discipline to have everything you desire.

Let me know what you think of this post and what shifts and results you find happen for your life and entrepreneurship.

Personal Core Values List

Abundance	Acceptance	Accessibility
Accomplishment	Accuracy	Achievement
Acknowledgment	Activeness	Adaptability
Adoration	Adroitness	Adventure
Affection	Affluence	Aggressiveness
Agility	Alertness	Altruism
Ambition	Amusement	Anticipation
Appreciation	Approachability	Articulateness
Assertiveness	Assurance	Attentiveness
Attractiveness	Audacity	Availability
Awareness	Awe	Balance
Beauty	Being the best	Belonging
Benevolence	Bliss	Boldness
Bravery	Brilliance	Buoyancy
Calmness	Camaraderie	Candor
Capability	Care	Carefulness
Celebrity	Certainty	Challenge
Charity	Charm	Chastity
Cheerfulness	Clarity	Cleanliness
Clear-mindedness	Cleverness	Closeness
Comfort	Commitment	Compassion
Completion	Composure	Concentration
Confidence	Conformity	Congruency
Connection	Consciousness	Consistency
Contentment	Continuity	Contribution
Control	Conviction	Conviviality
Coolness	Cooperation	Cordiality
Correctness	Courage	Courtesy
Craftiness	Creativity	Credibility
Cunning	Curiosity	Daring
Decisiveness	Decorum	Deference
Delight	Dependability	Depth
Desire	Determination	Devotion
Devoutness	Dexterity	Dignity
Diligence	Direction	Directness
Discipline	Discovery	Discretion
Diversity	Dominance	Dreaming
Drive	Duty	Dynamism
Eagerness	Economy	Ecstasy
Education	Effectiveness	Efficiency
Elation	Elegance	Empathy
Encouragement	Endurance	Energy
Enjoyment	Entertainment	Enthusiasm
Excellence	Excitement	Exhilaration
Expectancy	Expediency	Experience
Expertise	Exploration	Expressiveness
Extravagance	Extroversion	Exuberance
Fairness	Faith	Fame
Family	Fascination	Fashion
Fearlessness	Ferocity	Fidelity
Fierceness	Financial independence	Firmness
Fitness	Flexibility	Flow
Fluency	Focus	Fortitude
Frankness	Freedom	Friendliness
Frugality	Fun	Gallantry
Generosity	Gentility	Giving
Grace	Gratitude	Gregariousness
Growth	Guidance	Happiness
Harmony	Health	Heart
Helpfulness	Heroism	Holiness
Honesty	Honor	Hopefulness
Hospitality	Humility	Humor
Hygiene	Imagination	Impact
Impartiality	Independence	Industry
Ingenuity	Inquisitiveness	Insightfulness
Inspiration	Integrity	Intelligence
Intensity	Intimacy	Intrepidness
Introversion	Intuition	Intuitiveness
Inventiveness	Investing	Joy
Judiciousness	Justice	Keenness
Kindness	Knowledge	Leadership
Learning	Liberation	Liberty
Liveliness	Logic	Longevity
Love	Loyalty	Majesty
Making a difference	Mastery	Maturity
Meekness	Mellowness	Meticulousness
Mindfulness	Modesty	Motivation
Mysteriousness	Neatness	Nerve
Obedience	Open-mindedness	Openness
Optimism	Order	Organization
Originality	Outlandishness	Outrageousness
Passion	Peace	Perceptiveness
Perfection	Perkiness	Perseverance
Persistence	Persuasiveness	Philanthropy
Piety	Playfulness	Pleasantness
Pleasure	Poise	Polish
Popularity	Potency	Power
Practicality	Pragmatism	Precision
Preparedness	Presence	Privacy
Proactivity	Professionalism	Prosperity
Prudence	Punctuality	Purity
Realism	Reason	Reasonableness
Recognition	Recreation	Refinement
Reflection	Relaxation	Reliability
Religiousness	Resilience	Resolution
Resolve	Resourcefulness	Respect
Rest	Restraint	Reverence
Richness	Rigor	Sacredness
Sacrifice	Sagacity	Saintliness
Sanguinity	Satisfaction	Security
Self-control	Selflessness	Self-reliance
Sensitivity	Sensuality	Serenity
Service	Sexuality	Sharing
Shrewdness	Significance	Silence
Silliness	Simplicity	Sincerity
Skillfulness	Solidarity	Solitude
Soundness	Speed	Spirit
Spirituality	Spontaneity	Spunk
Stability	Stealth	Stillness
Strength	Structure	Success
Support	Supremacy	Surprise
Sympathy	Synergy	Teamwork
Temperance	Thankfulness	Thoroughness
Thoughtfulness	Thrift	Tidiness
Timeliness	Traditionalism	Tranquility
Transcendence	Trust	Trustworthiness
Truth	Understanding	Unflappability
Uniqueness	Unity	Usefulness
Utility	Valor	Variety
Victory	Vigor	Virtue
Vision	Vitality	Vivacity
Warmth	Watchfulness	Wealth
Willfulness	Willingness	Winning
Wisdom	Wittiness	Wonder
Youthfulness	Zeal

Feel free to find more personal core values in our professional core values list below.

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Business and Entrepreneurial Core Values List

Above and Beyond	Democratic	Impious	Punctuality
Acceptance	Dependability	Improvement	Purity
Accessibility	Dependable	Independence	Pursue
Accomplishment	Depth	Individuality	Pursuit
Accountability	Determination	Industry	Quality
Accuracy	Determined	Informal	Quality of Work
Accurate	Development	Informative	Rational
Achievement	Devotion	Innovation	Real
Action-Oriented	Devout	Innovative	Realistic
Activity	Different	Inquisitive	Reason
Adaptability	Differentiation	Insight	Recognition
Adventure	Dignity	Insightful	Recreation
Adventurous	Diligence	Inspiration	Refined
Affection	Diplomacy	Integrity	Reflection
Affective	Direct	Intelligence	Relationships
Aggressive	Direction	Intensity	Relaxation
Aggressiveness	Directness	International	Reliability
Agility	Discernment	Intuition	Reliable
Alert	Discipline	Intuitive	Resilience
Alertness	Discovery	Invention	Resolute
Altruism	Discretion	Investing	Resolution
Ambition	Diversity	Investment	Resolve
Amusement	Dominance	Inviting	Resourceful
Anti-Bureaucratic	Down-to-Earth	Irreverence	Resourcefulness
Anti-Corporate	Dreaming	Irreverent	Respect
Anticipate	Drive	Joy	Respect for Others
Anticipation	Durable	Joyful	Respect for the Individual
Appreciation	Duty	Just	Responsibility
Approachability	Eagerness	Justice	Responsiveness
Approachable	Ease of Use	Kindness	Rest
Ardent	Economy	Knowledge	Restraint
Assertive	Education	Lasting	Results
Assertiveness	Effective	Leadership	Results-Oriented
Attention to Detail	Effectiveness	Learning	Reverence
Attentive	Efficiency	Legacy	Rigor
Attentiveness	Efficient	Legal	Risk
Availability	Elegance	Level-Headed	Risk Taking
Available	Empathy	Liberty	Rule of Law
Awareness	Employees	Listening	Sacrifice
Balance	Empower	Lively	Safety
Beauty	Empowering	Local	Sanitary
Being the Best	Encouragement	Logic	Satisfaction
Belief	Endurance	Longevity	Security
Belonging	Energetic	Love	Self Awareness
Beneficent	Energy	Loyal	Self Motivation
Benevolent	Engagement	Loyalty	Self Responsibility
Best	Enjoyment	Malleable	Self-Control
Best People	Entertainment	Mastery	Self-Directed
Bold	Enthusiasm	Maturity	Self-Reliance
Boldness	Enthusiastic	Maximizing	Selfless
Bravery	Entrepreneurship	Maximum Utilization	Sense of Humor
Brilliance	Environment	Meaning	Sensitivity
Brilliant	Equality	Meaningful	Serenity
Briskness	Equitable	Meekness	Serious
Calm	Ethical	Mellow	Service
Calmness	Exceed Expectations	Members	Shared Prosperity
Candid	Excellence	Memorable	Sharing
Candor	Excitement	Merciful	Shrewd
Capability	Exciting	Merit	Significance
Capable	Exhilarating	Meritocracy	Silence
Care	Experience	Meticulous	Silliness
Careful	Expertise	Mindful	Simplicity
Carefulness	Exploration	Moderation	Sincerity
Caring	Explore	Modesty	Skill
Certainty	Expressive	Motivation	Skillfulness
Challenge	Extrovert	Mystery	Smart
Change	Exuberance	Neat	Solitude
Character	Fairness	Neatness	Speed
Charity	Faith	Neighborly	Spirit
Charm	Faithful	Nerve	Spirituality
Chastity	Faithfulness	Nimble	Spontaneous
Cheerful	Family	No Bureaucracy	Stability
Cheerfulness	Family Atmosphere	Noble	Standardization
Citizenship	Famous	Non-Conforming	Status
Clarity	Fashion	Nurturing	Stealth
Classy	Fast	Obedience	Stewardship
Clean	Fearless	Objective	Strength
Cleanliness	Ferocious	Open	Structure
Clear	Fidelity	Open-Minded	Sturdy
Clear-Minded	Fierce	Openness	Succeed
Clever	Finesse	Opportunity	Success
Cleverness	Firm	Optimism	Support
Clients	Fitness	Optimistic	Surprise
Coherence	Flair	Order	Sustainability
Collaboration	Flexibility	Organization	Sympathy
Comfort	Flexible	Original	Synergy
Commitment	Fluency	Originality	Systemization
Common Sense	Focus	Outrageous	Talent
Communication	Focus on Future	Outstanding	Teamwork
Community	Foresight	Partnership	Temperance
Compassion	Forgiveness	Passion	Thankful
Competence	Formal	Patience	Thorough
Competency	Formidable	Patient-Centered	Thoughtful
Competition	Fortitude	Patient-Focused	Timeliness
Competitive	Free-Thinking	Patient-Satisfaction	Timely
Complacency	Freedom	Patients	Togetherness
Completion	Fresh	Patriotism	Tolerance
Composure	Fresh Ideas	Peace	Tough
Comprehensive	Friendly	People	Toughness
Concentration	Friendship	Perception	Traditional
Concern for Others	Frugality	Perceptive	Training
Confidence	Fun	Perfection	Tranquility
Confidential	Galant	Performance	Transparency
Confidentiality	Generosity	Perseverance	Trust
Conformity	Generous	Persistence	Trustworthy
Congruency	Genius	Persistent	Truth
Connection	Genuine	Personable	Understanding
Consciousness	Giving	Personal Development	Unflappable
Consistency	Global	Personal Growth	Unique
Content	Good	Persuasive	Uniqueness
Contentment	Goodness	Philanthropy	Unity
Continuity	Goodwill	Planning	Universal
Continuous Improvement	Gracious/Grateful	Play	Useful
Contribution	Gratitude	Playfulness	Utility
Control	Great	Pleasantness	Valiant
Conviction	Greatness	Poise	Valor
Cooperation	Growth	Polish	Value
Coordination	Guidance	Politeness	Value Creation
Cordiality	Happiness	Popularity	Variety
Correct	Happy	Positive	Victorious
Courage	Hard Work	Potency	Victory
Courtesy	Harmony	Potential	Vigor
Craftiness	Health	Power	Vigorous
Craftsmanship	Heart	Powerful	Virtue
Creation	Helpful	Practical	Virtuous
Creative	Heroism	Pragmatic	Vision
Creativity	History	Precise	Vital
Credibility	Holiness	Precision	Vitality
Credible	Honesty	Prepared	Warmth
Cunning	Honor	Preservation	Watchful
Curiosity	Honorable	Pride	Watchfulness
Customer Focus	Hope	Privacy	Wealth
Customer Satisfaction	Hopeful	Proactive	Welcoming
Customer Service	Hospitality	Proactively	Willfulness
Customers	Humble	Productivity	Winning
Daring	Humility	Profane	Wisdom
Decency	Humor	Professionalism	Wonder
Decisive	Hygiene	Profitability	Work/Life Balance
Decisiveness	Imagination	Profits	Worldwide
Dedicated	Immovable	Progress	Yes-minded
Dedication	Impact	Prosperity	Youthful
Delight	Impartial	Prudence	Zen